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Company · Press kit

Press kit for Senwitt & Apik Systems.

The assets, the approved copy, and the rules of the road. If you're writing about Senwitt, this is the page you want.

Where do I get the Senwitt press kit?

On this page. Approved short, medium, and long descriptions are below; brand assets (SW monogram lockup, wordmark, mascot) download links are alongside. Press contact: [email protected]. See our press boilerplate page for the verbatim-quote version of the same material.

Approved descriptions

Short — for headlines, sub-decks, social

Daily brain exercise for the AI era.

Medium — for product / feature paragraphs

Senwitt helps AI-heavy people practice writing, math, code, memory, reading, and reasoning in one seven-minute daily Set.

Long — for boilerplate / about-Senwitt sections

Senwitt is a daily brain exercise app from Apik Systems. Users choose 3 to 6 Skills, complete one mixed Set a day, track Sharpness, build streaks, earn Belts, and follow the Senwitt Path. Senwitt avoids old brain-training overclaims and focuses on a narrower promise: practice the skills, keep using the skills.

Brand assets

Rules we ask press to follow

  • Don't describe Senwitt as “brain training,” “cognitive training,” or anything that implies medical effect. Senwitt is brain exercise.
  • Don't attribute IQ-improvement, cognitive-decline-prevention, or treatment claims to Senwitt. We don't make them.
  • When citing the MIT cognitive-debt paper (Kosmyna et al. 2025), please pair with the Stanković critique (2026) for intellectual honesty.
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